How to Prepare for Google Analytics Certification? Tips from PrepAway

If you are an online marketer, you understand the value of Google Analytics. It is an integral part of measuring online activities for an enterprise. Validating your skills and knowledge level of this tool is a great way to establish your skills, as well as enhance your credibility in the market. Although the Google Analytics certification is relatively new comparing to other certificates offered to professionals, the fact is that its demand is growing steadily.

It’s becoming a good platform for marketers to validate their expertise and skills in the area of analytics. This short PrepAway guide is all about Google Analytics certification and the details every candidate should know.

Why Should You Consider Earning a Google Analytics certification?

google analytics certification

There are numerous benefits that come with earning this certification. For a start, Google Analytics is an extensive tool that is designed to help marketers measure the effectiveness of their online activities. Knowing which of your campaigns are most successful, discovering the most ineffective pages on your site, and understanding the demographics of your target are just a few of the numerous insights you can get using Google Analytics.

If you want to know more about Google Analytics certification, you can visit the official Google website.

With all these great benefits, you are probably ready to jump into action right away and go ahead to earn the certification. So how do you get the best out of Google Analytics? One of the best ways to take full advantage is by taking the Google Analytics certification test. The exam is known as Google Analytics Individual Qualification. It is designed to help you showcase your expertise in analytics that has the potential to give you an advantage over uncertified competitors.

If you are considering taking the certification exam, you have to find the relevant materials to learn before you write the exam. PrepAway has prepared a few useful tips to help you achieve your certification goal in several days.

Important Facts about the Certification Test

The Google Analytics certification exam contains 70 questions and you have 90 minutes to complete it. It is important to mention that you can’t go back, pause, or leave any question unanswered during the exam. This means you have to answer each question to the best of your ability. To pass the test, you will be required to score at least 56 points out of 70, which is approximately 80% of the total score. The test format is a combination of True or False and multiple-choice questions. PrepAway reminds you that the certification exam is free

Steps to Preparing for Google Analytics Certification

  • Visit Google Partners Page

The first step to start your certification process is to go to the Google Partners website and click on ‘Join Google Partners’. You will need a Gmail account to be able to sign up on the site. In case you don’t have an account yet, it takes just a minute to register. Go through the process of signing up and join the partners. You are right on your way to earning your certification!

  • Watch Google Analytics Academy Videos on the Site

As soon as you become a Google Partner, you will get access to Google Analytics Academy. On this page, you will be able to study four different lessons that have been developed by Google to offer candidates the tools needed to prepare for the exam. These videos cover:

  • E-commerce Analytics
  • Principles of Google Analytics Platform
  • Fundamentals of Mobile App Analytics
  • Fundamentals of Digital Analytics

Each of these lessons contents different topics, transcripts, videos, and multiple choice tests. The best way to prepare for the test is to start with these lessons. You will need between 9 to 12 hours to go through this course content. It is important to mention that some of these contents are fast-paced, so you might want to read the transcript before you watch the video. You can also pause the videos to take notes. PrepAway recommends taking notes while going through these videos so you could refer to them later.

  • Get Additional Tips and Guides to Help in Your Preparation

No doubt, the article you are reading now is not the only content about the Google Analytics certification. There are various resources that offer tips and guides on how to prepare and pass the Google Analytics exam. Get more information from other sources and make sure it is relevant to the latest version of the exam.

  • Take Practice Tests

To evaluate your level of preparedness for the exam you can take a practice test. By taking it, you are getting familiar with the question pattern and getting ready to write the real exam. You can get sample practice tests from sources such as GAIQ Center and Google Analytics Test.

  • Check Additional Videos on YouTube

To improve your chances, you can also check the Google Analytics YouTube channel. You can access many short videos on various topics which are designed to help you to refresh your memory in a preparation process.

Before you take the certification exam, it is important to get everything ready. By the way, you don’t have to go to any testing center to write the exam. You can write the exam right from your home. Convenient, isn’t it? All you need is a computer and a good Internet connection. On the day of the exam, open two browsers: one for the test, and the other for test notes (some sort of cheat sheets). This will help greatly during your exam.

Now, you are ready to write your test. Ensure you are relaxed and fully focused on it. No matter, will you be taking the test at home or at work, it is recommended to seat in a quiet place where you will not be disturbed and you will be able to fully concentrate. To take the test, you need to go to the official exam page and click on the link at the left navigation area, tagged ‘Analytics’. This link is available under Certifications.


If you pass the exam, you will be notified immediately. And if you fail the test, you can rewrite it in the next seven days. As soon as you pass the exam, you will get access to your certification which can be displayed on your LinkedIn profile page. You need to take the test every 18 months to maintain your certification. PrepAway wishes you good luck with your exam!